Google and me

Goodle AdWords Do’s and Don’ts: How to Avoid Making A Bad Campaign

Google AdWords is a quick and easy way to connect your business with new customers who are looking for the products or services that you offer. Google claims that over 80 percent of internet users make use of the Google Network at any one time.

Google AdWords’ Potential

Google AdWords allows you to create your own ads, make use of keywords to help match your ads to a particular customer or audience, and you pay only when someone clicks on your ads (what is now known as ‘pay-per-click advertising’).

If handled properly, Google AdWords is a perfect way to advertise and reach the hundreds or thousands of internet users looking for your particular product or service. The crucial element here is “particular” – meaning ‘specific,’ ‘exact’ or ‘precise’ product or service.

Be Specific

The point here is that the most successful campaigns on Google AdWords were those that use very specific keywords to describe products or services, rather than broad, nonspecific and general keywords. Using the latter often results in companies wasting marketing dollars as their ads or campaigns generate ‘unwanted clicks’ rather than the ‘targeted clicks’ that generate actual sales.

One way to narrow down your keywords is to analyze if what you are offering is local, national or global. Google AdWords provide the option of having your ads displayed in areas that you select or define. You can specify a single city, state or country, choose multiple countries, or have the ad displayed in the entire Internet world – the choice is yours.

Let’s use an example to better illustrate the above. Let’s say that you are a real estate agent selling residential properties in the Pennsylvania area. If your ad uses the keyword ‘real estate’ and had them displayed nationwide, people will be clicking on your website from as far away as Alaska or Hawaii, none of whom have any intention of taking up residence in Pennsylvania. These are called ‘unwanted clicks’ that generate no sales for you – but you still pay for these unneeded and unwanted visits to your site.

Refine and Narrow it Down

The correct approach would be to refine your keyword. “Real estate” is broad and encompassing; neither does it accurately describe the “residential” properties that you are selling. Another point: have your ads displayed for Pennsylvania internet users only since these are the people who would most likely have an interest in your properties.

In effect, a better version of your Google AdWords ad would be for you to purchase a keyword such as “Pennsylvania residential lots” and set up your ads to display in Pennsylvania (or the surrounding states) only, which would lead to the targeted clicks you need.

Keep in mind that the overall goal of Google AdWords is to lead ‘targeted clicks’ to your website – and this is how you should measure your ad’s success or failure. Also, remember that Google AdWords is ‘pay-per-click advertising’ – you pay for the number of clicks your website gets, whether they’re needed or not.

In other words, the goal here is quality of clicks (those which will conceivably generate sales) rather than quantity of visits. Your goal is not to get a million people to go to your site but to have the hundreds of people looking for your particular service to take a look – and hopefully, buy from you.

Done properly, Google AdWords will open your business to a whole new way of online selling for your products and services. Improperly handled, however, Google AdWords will result in wastage of precious marketing dollars. It is that simple.

My server was down or had problem yesterday and off course the server company does not send out emails to tell you they are down they want to avoid you knowing it as much as possible off course.

But I have Adword adverting and when my server is down and I am sleeping then I loose money with Adword because people will come to an empty sight.

If you use FireFox you can download this little plug in that will check the server uptime and let you know when it comes back online. It also checks for 404 errors and other database problem.

Avoiding the Pitfalls of Google Adwords

Google Adwords is Google’s advertising program. Registering your ads through Adwords lets your advertisements reach your market easily. Ads registered to Adwords are posted on sites that are members of Google’s Adsense and Google’s Search Engine Results Page (SERP). Remember though that you this is a Pay-Per-Click (PPC) scheme. Meaning, you are spending money for every prospect that goes to your site via Google’s member sites. You should try to devise a way to ensure that you’re not paying more than you earn.

Conversion Ratio

PPC advertising is a very competitive field. To succeed, you should manage your ads to produce a relative gain from it and not just pay for the clicks. The best monitoring scheme to help you with this is to monitor the ratio of the clicks to the converted customers produced. This is called your conversion ratio. If this ratio is out of your ideal target you should consider revising your approach. The ideal conversion ratio should depend on the price per click to the profit per click that you get.

Pre-Sell

To maximise your conversion ratio always see to it that a certain visitor has been provided with enough convincing information before he/she is led to the merchant’s field. The convenience of directly leading ads link to the merchant tempts most Adwords subscriber to do this. What they don’t understand is that merchant sites are meant to supply the product and not to convince your prospect to buy. Thus, always ensure that a certain amount of convincing has been done before leading a visitor to the merchant’s page.

Honesty is Still the Best Policy

Don’t ever state that a certain product or service is free if it is not. Be as honest as possible in the contents of your ad. Your ads links are not quick fixes to lead visitors to your site. They should be selling tools as well. Remember that you are putting ads not to increase site traffic but to sell. Placing attractive but untrue information on your ads will only make a visitor click your link but not avail of your product. Meaning you pay for the click but don’t get any compensation from it. Continue this and you will be losing the battle 100%.

Don’t Stop Clicking Too Soon

You may also think that setting your daily budget low is a good idea to save money. Your daily budget is the limit of clicks that could be done on your link in a day. Limiting the clicks might help you save money but it will also limit your ability to reach customers.

For a successful Adwords campaign, do not to limit your budget but monitor it. If you are just beginning to use Adwords as an advertisement medium, start with a relatively high daily budget. This will enable you to introduce your product or service to a maximum number of visitors. However, make sure that you monitor the conversion rate of your site as to manage your daily budget in the future. This is an experimental stage and there ought to be no shortcuts.

Never bid on commonly searched keyword if you don’t want your clicks to go to waste. The same as falsely making your product attractive, the use of commonly searched keywords only increases traffic but does not ensure an increase in revenue. Aside from these two mistakes you should never bid for the top position on the search engine result page. Again, you are not using Adwords to increase traffic but to sell.

Adword does not really say. They are dancing around the subject like a hot fire but do not give dates or time lines when they well check your landing page next time.

They do not even give you guidance on how actually you should do to improve it just vague hints to have privacy and about us pages.
If you want to follow Adwords guidelines just click on the link.

They also say that some websites will always have a low score because of the nature of the website. But it is my guess as well as yours if that mean bad grammas, sex, gambling, or just ugly layout.

For more information check Adword help center

Why are my Adword ads serving over my Budget?

They are not doing it if you look at it on a 30 days basis. They are doing it sometimes daily but it will adjust before you reach the 30 days. Maybe one day you have a budget on 2 $ and only spend 1 $. The next day Google Adword will try to adjust so that day you might spend 3 $ or something similar.

Google help section also have some answers you can check if you want to know more

How is my daily budget distributed?
Why am I being charged for more than my daily budget on some days?