Advanced Web Metrics with Google Analytics by Brian Clifton

Book Description Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on …

Ultimate Guide to Google AdWords 3/E by Perry S. Marshall

Book Description Google gets searched more than 1 billion times every day–creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive, streamlined campaign …

Google’lize Your Life by Jeff VanDrimmelen

Book Description Jeff VanDrimmelen’s system is a modern day technology fusion of David Allen’s “Getting Things Done” (GTD) and a little bit of good old fashioned Steven Covey. Get your own gProductivity system up and going using Google Tasks, Gmail, and Google Calendar and take control of your personal and professional life. Ultimately, this is a book about teaching you …

The Google Way by Hunter Travis

Book Description Google really can do everything, and this book will show you how. Inside you will learn how to use Google Docs (the powerful cloud-based document editor), how to organize your photos with Google Picasa, tricks to Google searching you may have never heard of, how to create a blog with blogger, fine the best deals with Google shopping, …

What the Plus! by Guy Kawasaki

Book Description What the Plus! enables you to comprehend and master the capabilities of Google’s social media network. Topics include: creating a profile, managing circles, sharing posts, commenting, responding to comments, and sharing photos.

Google The Missing Manual by Rael Dornfest

Book Description Google.com is one of the most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to “Google it” when you’re searching for something–anything!–on the Web. It’s plenty fast and easy to use. But did you know how much more you could achieve with the world’s best …

Google Apps For Dummies by Ryan Teeter

Book Description Google Apps are Web-based, low-cost (or free!) office productivity tools that do everything those expensive applications do — and you can access them from any computer with an Internet connection. Google Apps For Dummies boosts your “app-titude” by giving you the low-down on choosing, setting up, and using these nifty and powerful gadgets for work or play.

Marketing in the Age of Google by Vanessa Fox

Book Description A business’s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google’s portal for site owners, Google Webmaster Central—explains …

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