Tag: John Battelle

The Search by John Battelle

Book Description What does the world want? According to John Battelle, a company that answers that question – in all its shades of meaning – can unlock the most intractable riddles of both business and culture. And for the past few years, that’s exactly what Google has been doing. Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, …

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