Google is an intrinsic part of our daily online lives. It is the world’s largest and busiest search engine by an immeasurable margin, is widely used for online email storage, as a map and navigation tool, is a rapidly growing social networking site and is the number one choice of the masses when searching for images and video content. There is no doubt that we have a massive reliance on Google for our entire online experience. There is also no question that Google is a incredibly successful organization that has transformed our online world, made huge amounts of money through it’s successful advertising strategy and is absolutely essential for any business that wants to make money online. Just how can you though, as a small business, make the most of the vast array of tools that Google has to offer? This book unlocks the power of Google and how you can make this search giant work for you and your business. Learn more about the full suite of Google tools, how you can use them to launch and grow your business and have a successful online strategy by understanding exactly what you can get from Google.
• Set Up For Success With Google’s Productivity Tools: Chrome, Toolbar, iGoogle, Gmail, Calendar, Docs, Chat in Gmail And Talk • Gather Internet Intelligence: Keyword Tool, Google Suggest, Related Searches, AdPlanner, Insights for Search And Finance
• Establish Your Online Presence: Blogger, Sites, Wallet, Sitemaps, And Picasa
• Understand The Power Of SEO, Google’s Mission Statement And The Keys To Findibility
• Expand Your Online Presence And Interact With Your Community: Google+, YouTube, News, Places, And Merchant Centre
• Grow Your Business With Paid Advertising with AdWords
• Monetize Your Content With AdSense
• Feature On Daily Deals With Google Offers
• Monitor Brand, Industry And Competitors With Google Alerts And Reader
• Track, Measure And Improve Your Site With Analytics, Webmaster Tools And Optimizer
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